Branding – in social media, really?

This is just me thinking out loud again, but really – I keep hearing and reading all these articles about branding your business on social media.  Branding seems like a cold, withdrawn word.  It reminds me of branding cattle; I suppose as I grew up on farms and watching westerns.  LOL.

But, branding as a tool to use in social media seems kind of out there to me as I always look at social media as a way to build and strengthen relationships.

But, then I Googled the word branding and here is what I received in search which makes me a much happier camper!

One – Branding for social media means helping people remember your reputation, value and promises.  For instance, I promise to make your social media fly to new heights using social media by creating personalized profiles which use custom details to set your business aside from others.  I love dragonflies, so I help you fly!

Two – Branding in social media sites like Facebook, Twitter, Linked In and You Tube means creating an emotional connection.  Yes, emotional connection.  Let’s think about this for a moment using a name brand we all recognize  – how about Pepsi and Coke?  I interviewed 6 people and asked which they preferred.  Which ever it was, they had an emotional connection with it.  For instance, I love Pepsi, and first drank it with my grandmom and so there it is – an emotional connection.  This is what folks need to have with your business as they will then remember you and give you referrals to others!

Three – Branding is one of your greatest assets in social media marketing.  By creating a presence in folks minds through valuable posts, interactions and frequent contact, you are obtaining an intangible and very valuable asset for your business.

Branding through social media is sort of like branding a cow, but a lot less painful with a bunch more relationship building!

Wishing everyone a most joyful and safe July 4th holiday! 🙂