Recently, my team and I have been giving social media workshops. We often get asked some form of this question – What should we use for content? What should we post?
I have an infinite number of suggestions on this subject, but what I try to communicate to folks is to use content that is going to be what people who are following your content will want. How do you know what they want? Have you asked them lately?
Are you offering tidbits of info to help others from your area of expertise? Do you post inspiring, motivating, uplifting or helpful content? Are you giving articles which you are interested in reading? Are you asking questions? How about discussing community fundraisers, bringing awareness to non-profits in need or just sharing a funny video?
These are quite a few questions and when I ask my clients these and more questions – sometimes they feel overwhelmed, but you must have a plan; a goal.
Your audience is craving your attention – what are you giving them? Is it content that will embrace them? Will it make them remember you? Are you truly portraying who you are?
Carefully proofread your words; sometimes it seems like the best idea in the world to share when you feel down or when your world has received something great but how are you wording it? Do you appear to be a Me Monster? Are you going to want to remove this from your Facebook Timeline in a month, a year or more? A good indicator that maybe, this is not the best content.
Remember – Embrace your audience – give them what you like to see in your News Feed! Spread the positive, give information, share educational data and generally, help others with your social media and you will embrace others!