Facebook for Business – Pages vs Profiles

Do you own, operate or market a small business? If so, you are most likely using social media as a part of your marketing plan. While you are navigating through the multiple social media networks, remember to add a Facebook Page for your business. There are various reasons which I will discuss below why this can be an exceptional tool for your business. It is a different creature – a Facebook Page – then a personal profile at Facebook.

A Facebook profile is the one which almost everyone has and usually is in your name – Jane Doe – or in my case, Anita M Hicks. There are limitations to your personal profile and one is that you can only have 5,000 friends.  A Facebook Page created for your business may have an unlimited number people “Like” it or be a “Fan”.

As part of the Facebook experience, your personal profile – Anita M Hicks – has privacy settings that you can have only friends or friends of friends etc to view your posts. Your limitations and privacy selections mean that your Facebook content on your personal – Jane Doe – profile will never be indexed to search engines.

But, a Facebook Page is indexed to search engines! You must have a ‘username’ or ‘vanity url’.  Your Facebook Page will be indexed to the top three search engines once this criteria and 100 people that “Like” it or “Fans”. Having words like “home” indexed to search engines for a real estate agent is a valuable tool.

At your personal – John Smith – profile on Facebook, you can only add tabs that they supply Apps for and those are very limited now that they are feeding ads to the right of your profile.  A Facebook Page allows Custom Tabs for Welcome or Landing Pages, Testimonials and more!

A Facebook Page is an excellent way to connect with your customers!

A closing tidbit —

33% of Facebook users are “Fans” of brands – more than 132 million people!!

Enjoy your social media experience and get the most out of it for your business!

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