Blending Your Print and Social Media Marketing

Blending Your Print and Social Media Marketing

Have you considered adding Social Media marketing into your Print Media marketing? Do you have links to your Social Media sites/profiles on your business cards? Have you considered adding a link to your Facebook Business page on your Rack Cards or Fliers? These are all considerations when Blending Your Print and Social Media Marketing.

If you have a store front business or a physical location try adding a sign that says ‘“Like” Us at Facebook’. If you have customers waiting at your location also consider displaying a sign that reads: “Have you enjoyed your service today? Give us a 5 Star Review on Facebook!” Have this sign Prominently Displayed at your store front location.

Consider these ideas when blend your two marketing pieces together:

If you add Social Media links and Related Information into your Print Media you will get more value out of both of these marketing sources.

Another thought to consider is when you are live networking with people, ask them to connect with you on your Social Media profiles. After attending a networking event remember to do your follow-ups by inviting connections that you have made at the event to visit and follow you at your Business Social Media sites.

By blending your Print Media into your Social Media marketing you will find a larger engagement of people overall and more interaction with the content that you share. Social Media sites raise you in Search Results by the amount of engagement that you have. These ideas may help you to have a higher return on your investment for all of your combined Print and Social Media marketing efforts.

Remember if you have further questions about this Social Media subject or any other, please feel free to contact The Virtual Assistance by Anita team!

What’s New With Social Media Marketing This Summer?

Summer has arrived and temperatures are on the rise as many of us see things cooling down around the office as colleagues, clients and media contacts are leaving for respective vacations, trips and other excursions. Even as these Summer days may seem like down time you can actually use the Summer to be very productive on Social Media as you market your business! Are You Ready To See What’s New With Social Media Marketing This Summer?

Please find these hints and tips helpful as you continue to create and share engaging content for potential clients and past customers to enjoy and interact with this Summer. Don’t forget to check out the articles about current happenings in Social Media found at the end of this blog.

Here are some great ways to help promote yourself, and your business on Social Media this Summer:

Take Advantage of Seasonality for Content
The Olympic Games in Rio, heatwaves, music festivals, cultural events or BBQs. The choices are endless. So use this time to maximize your Social Media efforts with what’s trending right now. School holidays are also topical over the Summer, with parents looking for ideas on how to entertain their children on Summer break.

Create New Content
Use this time to create a bank of new content that you can tap into over the coming months. This could be in the form of blogs or more engaging graphics and videos. These are great for building Social Media engagement.

Time For Good Housekeeping
Polish up your Social Media accounts. Are they all active? Are they providing useful content and you receiving good engagement? For example on LinkedIn you may want to use this time to reconnect with your followers (and maybe clear out the inactive ones).


While taking advantage of these great insights, also consider reviewing helpful articles found below that discuss what’s new with Social Media in Summer 2017:

How to Optimize Your Facebook Page for Product Sales

Looking to increase the amount of product sales referrals you are receiving this Summer from Facebook without having to invest in Facebook ads?

This article from Social Media Examiner online discusses organic ways to gain more followers, likes and overall interaction on Facebook with proven techniques. To read the article in full Click Here.


How Your Startup Can Harness The Power of Social Media

Social Media provides numerous benefits for companies and businesses that are just starting out. This is because Social Media marketing helps to increase brand awareness, create a meaningful connection with customers and more.

If you are ready to start a new company this Summer or just want to further improve your existing Social Media marketing don’t miss the chance to read this think piece from Forbes by Clicking Here.


The Virtual Assistance by Anita team wishes you a fantastic and productive Summer. We hope you continue to fly your business to new heights this year!!!

Enjoy And Share Live Videos With Facebook Live!

Have You Heard?

Facebook wants you to enjoy live video … on Facebook! So much so that the company recently released a dedicated video space on its mobile app and online platform in the hopes that you will watch and broadcast more videos live.

1460033419-12288-Facebook-IncFacebook Live videos are real-time video posts on Facebook. Live videos from public figures you follow and your friends will appear in your News Feed. When you’re watching a live video or a video that was live, you can tap or click Subscribe to get notified the next time that Facebook account starts a live broadcast. With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more!

Facebook’s efforts to get you to watch and broadcast live videos isn’t arbitrary. With more than 1.5 billion users worldwide, Facebook and Facebook users have a real opportunity to showcase breaking news, intimate personal moments, and behind-the-scenes stories from just about anywhere in a way that surpasses TV networks and other media outlets. All of which is pretty incredible!

Before you create the next Facebook Live video for your business, personal life, a non profit or networking group you are a part of or more, be sure to review and follow five tips for creating and promoting your video from Social Media Examiner by Clicking Here.


Written by: Matt Tyson of The Virtual Assistance by Anita Team

Pinterest More For Business than Instagram in Social Media Marketing

Pinterest and Instagram are two photo-sharing social networking sites where you can upload photos for other people to see. Although they basically have the same purpose, they are not identical. Pinterest is essentially an online bulletin board that allows you to share photos related to your business. By creating ‘boards’ that target particular topics you can attract users who are searching for topics related to your business or products. Instagram however allows users to share photos taken on a smartphone with other users but inhibits users mainly working from a computer as you cannot add photos without a smartphone.
Typically, you will find teens and millenials are the primary demographic of where in contrast 28% of adult internet users were on Pinterest as of January 2015! For businesses targeting women, or in niches commonly catering to women, Pinterest has become an absolute must. This includes businesses in the retail sector, as well as those related to food, crafts, jewelry, home-décor, blogging and more as they can provide photos of their products or services.

Where Pinterest really shines in comparison to Instagram is in its ability to drive significant amounts of website traffic: Shareaholic Online reported that in December 2014, Pinterest drove just over 5% of all webpage visits (it is second only to Facebook in terms of referral sources). An additional difference between the two is that most people use Instagram to target friends from other Social Media sites where as those who go on Pinterest are typically going to find things that interest them and that they may be interested in buying.

If you are considering listing your business on Pinterest or have a business account on Pinterest that has been inactive for a bit be sure to try these tips to increase the amount of business referrals received from Pinterest!


  1. Build Content Rich Boards Around Your Niche. You want to build content rich boards and curate your content just as you would on any other social network. Pin your products and your content to themed boards on Pinterest with shortened links that allow you to track your Pinterest traffic.
  2. Like Other People’s Pins. If you come across pins that you like but aren’t necessarily useful to your audience or be something that you want to pin to one of your boards, you may want to consider liking them rather than repining them. Anytime you like someone’s pin, it will show up in their activity feed. This may grab their attention and get them to follow you.
  3. Mention Other Users. You can mention others in your Pinterest comments or pin descriptions to get their attention or to recognize someone specific. A ‘mention’ is very similar to Facebook and Twitter. Type the @ symbol before starting to type the name of the person. A drop down box will appear and your choice should be displayed there for you to select.

Written by: Matt Tyson of The Virtual Assistance by Anita Team

Leveraging Your LinkedIn Account

Do YOU want to learn tips on how to use your LinkedIn account?

Did you know? LinkedIn has recently enhanced their platform.

Attend this workshop at the beautiful Smartly Spaced offices and these are a few of the items we will discuss to assist you!

  • Events – Using LinkedIn to promote your events
  • Groups – Ways to locate groups in your area and online
  • Wording – Summary, Title and Body of Profile – key words

For details on this June 16th class or to RSVP click here.

Happy New Year – 2014 is here!

Hello All, And Happy Happy New Year to YOU! 2014 is here and has arrived for today is January 1st! Woo Hoo!

I see from many of our friends and supporters posts in social media sites like Facebook and LinkedIn that there are going to be many wonderful, positive things to come for us! There seems to be a growing consensus that 2014 is going to be filled with goodness! I concur! 🙂

In addition, my team and I at Virtual Assistance by Anita celebrate 5 years in business and we are so excited to enter into the New Year! We have many new tools to help our clients and are beginning new ways to help us reach more of those folks who need our assistance with social media, websites or email marketing.thank you dranonfly

We extend our thanks to each you who have supported us at Virtual Assistance by Anita through the journey of the past five years. We know that our successes are directly related to you and we appreciate each and every one of you!

Wishes to all for a beautiful year in 2014 that brings what it is that you are wishing for in your life and business!

Gratitude List

thank youHappy Thanksgiving! Tomorrow is the day we celebrate this day of turkey, football and yes, gratitude. Thankfulness is something I take very seriously and in fact a few years ago I began a “month of Gratitude”; posting at least one item each day for the entire month of November that I am grateful for in my life at my Facebook personal profile. I have also encouraged others to share what they have to be thankful for with me as when we all begin to focus on the positive, more wonderful, positive things happen.

This is the exact reason why I have embraced an entire month of gratitude as over the past 5 or 6 years my life has had one gift upon another upon another building my health, my confidence, my business and my life into something more than I could have imagined. By focusing on the positives in my life and being grateful for them, they multiple. Just like by giving, you receive so much more! The philosophy discussed in Bob Burg & John David Mann’s book, “The Go-Giver” and the motto of BNI (Business Networking International) of “Givers Gain” are both examples that I am surely not the only one who embraces the ideals of giving without expectation of return. And that the more you give, surely without even realizing it, the more you receive.

This Thanksgiving of 2013 I have an extremely long list of gratitude items! My beautiful family – Danny, my partner in life and business for over 20 years now, who is truly my best friend; my gorgeous 3 children, who though not perfect are very special, each in their own way and truly gifts in my life! My friends who have decided that I am their family; who have supported my business and helped me and whom I know will not ever let me fail; they are my family and my inner circle here on earth. I lean on them for encouragement and they give it! My friends who are a part of my social media life as I adore you and know that I can find you in my news feeds for a smile or some inspiration, for my wonderful home which is the best one I’ve lived in for many years thanks to one of those above mentioned “family” and my awesome Realtor, my opportunities in both of my special networks – BNI and Rotary Club of Columbia. These folks have truly surrounded me with support and caring and I am so grateful.

I am thankful for the love of my pet, Shadow, my sometimes crazy black cat. And I give thanks for those special folks who give me gentle encouragement on what I need to do everyday to continue to improve my health. Big hugs to you – yes, Shari and Maxine – this means you! lol! I am listening… most of the time!

For our totally awesome and super special clients whom I have the pleasure to work with and help – I am deeply grateful to have YOU for my clients!

May the sun shine upon your face and the world be filled with gifts of joy and peace this Thanksgiving for you and your family! Hugs!!! ~Anita (Catch up with me & my family at Facebook this year for photos of the holidays!)



Tips for Building Relationships using Social Media

“Tips for Building Relationships using Social Media” Workshop

Hosted at Keller Williams of the Greater Frederick area.

Do you own a business and want to use Facebook, Twitter, Linked In and You Tube to build more relationships and strengthen them?

Social Media Specialist, Anita M. Hicks, will present this one hour workshop. Her team at Virtual Assistance by Anita have launched hundreds of social media marketing packages for folks!

They are here to help you fly to new heights using social media marketing!

For more info or to RSVP click here.

Creating Engaging Social Media Content

social-mediaHow many times do you return to the same Facebook Page or visit the same Company Profile at LinkedIn? Why? Is it because they are offering something engaging that you want to learn more about? Is it because the content they post is consistent and you can depend on it to be similar posts each time you return? Most of us return because, honestly, it has something for us!

To create content at social media which will bring them back wanting more and more of the same, I usually teach my team over months how to do this and work with clients over a longer period of time.  BUT, never fear, I am going to share a few tips with you which I usually give in my one hour workshops about content for social media!

Here’s a quick way to think of it – Give them what they want to hear – what helps them to solve a problem or just brings a smile to their face. The 4 E’s of social media content: Entertain, Enlighten, Educate and Engage others with your content.

First you have to stop and ask yourself who is it that you are trying to reach on your Facebook Page, Twitter, LinkedIn or You Tube? As then you may be able to identify ways to offer content to engage them. An example – If you are a Realtor and you sell homes in the Columbia, Maryland area then offering information and help on schools in Howard County would appeal to someone who is following you on social media platforms and looking for a home. This is a way to Educate others. You can also do this by using your own area of expertise and offering tidbits of help to others.

Social Media by it’s very nature is a place where people want to be entertained. Put into your content entertaining and amusing photos, videos or quotes will help put a smile on the reader’s face and help them to remember you.

Engaging folks at Twitter, LinkedIn, Facebook or any type of online forum may be done with questions. By asking, simply “What do you do to market your business.”, my Facebook Page gets many comments. The form of the question can be about an upcoming sports event, what they are looking for in your product or service, or simply a holiday tradition. Once you get them commenting on content, it will be easier to bring them back to you when they are ready to purchase your product or service. Contests can do this also or the “Tip of the Day” concept.

Enlighten is the fourth “E” in creating social media content that I teach in classes and usually this word gets a few snickers. As the question comes to mind, HOW do you enlighten someone? Well, with an inspiring or motivating quote, video or photo. Enlightenment could be sharing an article or blog about some positive event happening in your community. There is plenty of bad news in the world, give out something enlightening in your social media as it will set you apart from others.

These are ideas for creating content that will engage others on Facebook, Twitter, LinkedIn and other social media sites. Here’s hoping these tips help set your business apart from others!

What does Success mean to YOU?

Well here it is – the day after Thanksgiving! I have so many gifts in my life over the past years that now I embrace the entire month of November and each day I give thanks for at least one thing in my life.

In the past years my life has many successful areas. But, it depends on how you define success.  I define it by having a family and husband whom I adore with a stronger relationship now than almost 20 years ago when we were married. Success for me is also a business in which I get to do what I LOVE and with clients whom are amazing to work with every day. Success for me is being surrounded by people who truly are there for me.Success is also continued improvements in my health.

How did I get all of these gifts in my life that I am so thankful for you ask? Magic? Pixie Dust? Nope! I KNOW it was many different things that gave me this success. But, one of the most important to me is that I began to adjust the way I thought.  That is right – it was with me. It was the way I was thinking. Once I began to embrace the fact that I could achieve something more for my life, my business and my future, it began to happen. Once I began to take steps (sometimes in faith) of action towards my goals, then success came to me. Once I put others needs before my own and identified solutions to help others, then, solutions were available for me.

My success is that of learning to think of not what was wrong in my life, but to think of what solution I could find, learn and do to make my life better. When I began this business, before one business card was printed or my website was launched, I had already embraced the idea that it would be successful, I would have clients, there were resources and people to help me. Once I began to think in that way and stopped blaming everyone and everything around me, things began to change.

Then I learned that one success meant that I could now find success in other areas of my life also. My relationship with my husband has improved because I began to see where i could make changes, took action to do so and now my relationship is stronger for it.

What is your goal? What success do you want in your life? Try to rethink about how you can come up with action items and steps to make this happen for you.

Recently it was my great joy to have someone ask me this question – “How are you so successful in such a short time?”. It brought a huge smile to my face because I don’t think I am successful yet as everyday there is more to learn, new people to meet and the future is exciting! This is only the beginning. But, my answer was something like the graphic in this blog.

Honestly, there are no secrets to success, just learn, do and have an attitude of gratitude. Be more today than you were yesterday.  That is success… in my humble opinion!

Happy Thanksgiving to All! I am grateful for you in my life!