Blending Your Print and Social Media Marketing

Blending Your Print and Social Media Marketing

Have you considered adding Social Media marketing into your Print Media marketing? Do you have links to your Social Media sites/profiles on your business cards? Have you considered adding a link to your Facebook Business page on your Rack Cards or Fliers? These are all considerations when Blending Your Print and Social Media Marketing.

If you have a store front business or a physical location try adding a sign that says ‘“Like” Us at Facebook’. If you have customers waiting at your location also consider displaying a sign that reads: “Have you enjoyed your service today? Give us a 5 Star Review on Facebook!” Have this sign Prominently Displayed at your store front location.

Consider these ideas when blend your two marketing pieces together:

If you add Social Media links and Related Information into your Print Media you will get more value out of both of these marketing sources.

Another thought to consider is when you are live networking with people, ask them to connect with you on your Social Media profiles. After attending a networking event remember to do your follow-ups by inviting connections that you have made at the event to visit and follow you at your Business Social Media sites.

By blending your Print Media into your Social Media marketing you will find a larger engagement of people overall and more interaction with the content that you share. Social Media sites raise you in Search Results by the amount of engagement that you have. These ideas may help you to have a higher return on your investment for all of your combined Print and Social Media marketing efforts.

Remember if you have further questions about this Social Media subject or any other, please feel free to contact The Virtual Assistance by Anita team!

What’s New With Social Media Marketing This Summer?

Summer has arrived and temperatures are on the rise as many of us see things cooling down around the office as colleagues, clients and media contacts are leaving for respective vacations, trips and other excursions. Even as these Summer days may seem like down time you can actually use the Summer to be very productive on Social Media as you market your business! Are You Ready To See What’s New With Social Media Marketing This Summer?

Please find these hints and tips helpful as you continue to create and share engaging content for potential clients and past customers to enjoy and interact with this Summer. Don’t forget to check out the articles about current happenings in Social Media found at the end of this blog.

Here are some great ways to help promote yourself, and your business on Social Media this Summer:

Take Advantage of Seasonality for Content
The Olympic Games in Rio, heatwaves, music festivals, cultural events or BBQs. The choices are endless. So use this time to maximize your Social Media efforts with what’s trending right now. School holidays are also topical over the Summer, with parents looking for ideas on how to entertain their children on Summer break.

Create New Content
Use this time to create a bank of new content that you can tap into over the coming months. This could be in the form of blogs or more engaging graphics and videos. These are great for building Social Media engagement.

Time For Good Housekeeping
Polish up your Social Media accounts. Are they all active? Are they providing useful content and you receiving good engagement? For example on LinkedIn you may want to use this time to reconnect with your followers (and maybe clear out the inactive ones).

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While taking advantage of these great insights, also consider reviewing helpful articles found below that discuss what’s new with Social Media in Summer 2017:

How to Optimize Your Facebook Page for Product Sales

Looking to increase the amount of product sales referrals you are receiving this Summer from Facebook without having to invest in Facebook ads?

This article from Social Media Examiner online discusses organic ways to gain more followers, likes and overall interaction on Facebook with proven techniques. To read the article in full Click Here.

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How Your Startup Can Harness The Power of Social Media

Social Media provides numerous benefits for companies and businesses that are just starting out. This is because Social Media marketing helps to increase brand awareness, create a meaningful connection with customers and more.

If you are ready to start a new company this Summer or just want to further improve your existing Social Media marketing don’t miss the chance to read this think piece from Forbes by Clicking Here.

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The Virtual Assistance by Anita team wishes you a fantastic and productive Summer. We hope you continue to fly your business to new heights this year!!!

Enjoy And Share Live Videos With Facebook Live!

Have You Heard?

Facebook wants you to enjoy live video … on Facebook! So much so that the company recently released a dedicated video space on its mobile app and online platform in the hopes that you will watch and broadcast more videos live.

1460033419-12288-Facebook-IncFacebook Live videos are real-time video posts on Facebook. Live videos from public figures you follow and your friends will appear in your News Feed. When you’re watching a live video or a video that was live, you can tap or click Subscribe to get notified the next time that Facebook account starts a live broadcast. With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more!

Facebook’s efforts to get you to watch and broadcast live videos isn’t arbitrary. With more than 1.5 billion users worldwide, Facebook and Facebook users have a real opportunity to showcase breaking news, intimate personal moments, and behind-the-scenes stories from just about anywhere in a way that surpasses TV networks and other media outlets. All of which is pretty incredible!

Before you create the next Facebook Live video for your business, personal life, a non profit or networking group you are a part of or more, be sure to review and follow five tips for creating and promoting your video from Social Media Examiner by Clicking Here.

Facebook-Live-Video-Streaming-Feature-LoyaltyPro-Social1

Written by: Matt Tyson of The Virtual Assistance by Anita Team

Gratitude List

thank youHappy Thanksgiving! Tomorrow is the day we celebrate this day of turkey, football and yes, gratitude. Thankfulness is something I take very seriously and in fact a few years ago I began a “month of Gratitude”; posting at least one item each day for the entire month of November that I am grateful for in my life at my Facebook personal profile. I have also encouraged others to share what they have to be thankful for with me as when we all begin to focus on the positive, more wonderful, positive things happen.

This is the exact reason why I have embraced an entire month of gratitude as over the past 5 or 6 years my life has had one gift upon another upon another building my health, my confidence, my business and my life into something more than I could have imagined. By focusing on the positives in my life and being grateful for them, they multiple. Just like by giving, you receive so much more! The philosophy discussed in Bob Burg & John David Mann’s book, “The Go-Giver” and the motto of BNI (Business Networking International) of “Givers Gain” are both examples that I am surely not the only one who embraces the ideals of giving without expectation of return. And that the more you give, surely without even realizing it, the more you receive.

This Thanksgiving of 2013 I have an extremely long list of gratitude items! My beautiful family – Danny, my partner in life and business for over 20 years now, who is truly my best friend; my gorgeous 3 children, who though not perfect are very special, each in their own way and truly gifts in my life! My friends who have decided that I am their family; who have supported my business and helped me and whom I know will not ever let me fail; they are my family and my inner circle here on earth. I lean on them for encouragement and they give it! My friends who are a part of my social media life as I adore you and know that I can find you in my news feeds for a smile or some inspiration, for my wonderful home which is the best one I’ve lived in for many years thanks to one of those above mentioned “family” and my awesome Realtor, my opportunities in both of my special networks – BNI and Rotary Club of Columbia. These folks have truly surrounded me with support and caring and I am so grateful.

I am thankful for the love of my pet, Shadow, my sometimes crazy black cat. And I give thanks for those special folks who give me gentle encouragement on what I need to do everyday to continue to improve my health. Big hugs to you – yes, Shari and Maxine – this means you! lol! I am listening… most of the time!

For our totally awesome and super special clients whom I have the pleasure to work with and help – I am deeply grateful to have YOU for my clients!

May the sun shine upon your face and the world be filled with gifts of joy and peace this Thanksgiving for you and your family! Hugs!!! ~Anita (Catch up with me & my family at Facebook this year for photos of the holidays!)

 

 

Why I love Dragonflies

Many folks ask me, “What is it that makes you love dragonflies so much?” or “Why did you chose a dragonfly to accompany your logo for @Virtual Assistance by Anita? Well, there are many reasons, but one of the main ones is that I’ve always loved the grace the dragonfly has as it flies from land to water to air and never misses a beat!

When I began my business two years ago, I knew that my life was beginning a new, positive transformation. This is more than just a business, a career, or a source of income. My business is a source of joy, energy, and people who care truly about me. I am surrounded with a positive influence on every flight! I am a Dragonfly!

The power of Dragonfly lies in its ability to see around things by looking from different angles. Using its ability to transform colors and lights by reflecting and refracting them, the Dragonfly shows us that life, like light, can bend, shift, and adapt in various ways.  This makes life’s appearance never be what it appears to be.

The Dragonfly’s magic shows us to see through life’s illusions and find our true vision. It calls us to transform within our lives and reminds us to feel deeply so we will have the compassion necessary to help ourselves and others.

May 2012 help you to fly to new heights! 🙂

Moving – A Lesson in Embracing Change

1010 Chestnut Haven Court - Our 'new' home

Moving – Just the sound of it instills an uneasy feeling in my stomach. As renters my husband and I know that this is always just 60 days away at any given time.  We sign leases knowing that with just a single sheet of paper, the person who owns our home can essentially give us 2 months to find another one.  We try not to think about this and have over the past 20 years built roots in our community. As the daughter of a Navy Mechanic and then Railroad engineer, as a child, moving was something we did often; sometimes twice in one year – ugh.  I am proud to say in the past 20 years we have only moved our children 4 times!

On July 22nd at about 4 pm our mail arrived, along with it the certified letter asking us to vacate the property by September 30th.  This is our home where we and our 3 children live, work and grow – not a property.  My first reaction was total fear and anger at our landlord – why is he doing this – we had a good relationship.  Instead of embracing this and thinking of where he might be – I began to fall apart almost immediately into what my husband calls “Eeyore mode”.

Two days of this worrying – My oldest son, Matt, is 23 and home from the Air Force for about a year now -not only with a physical injury he will carry with him for the rest of his life, but with a lack of direction in his life until recently – this move would be very hard on him as he lives with us.  My middle son, DJ, is a Senior in High School, has huge issues socializing and making friends is hard for him.  I worried more – my DJ will be devastated.  My baby girl, Hannah, 13 years old this year in 8th grade and to pull her from the roots she’s just beginning to make would hurt.  I worried about our recently purchase of a rescue kitten, after 6 years of saying “No Pets” to my kids – how would we find a rental with a cat? Now we all LOVE Shadow, a lovable black kitten. I cried, I fussed, I was upset.  Finally, the light bulb went off in my head — and my husband’s stern looks – whipped me into Action mode.  First Action:  Call in some help.

This was a tough one.  I am the first one to say yes to helping others. Giving back to my community is just a part of who I am.  I Teach the kids, if someone asks for help, then try to do all you can to help.  But, when it comes to me asking for help for me – a big knot forms in my stomach every time; no matter that these are folks who I adore and know care for me, it is difficult to ask.  But, I did.  (I admit, looking back, after I asked – I felt so much better.)

Calls for help to a much respected friend to get advice on what to do – my wonderful friend says – CALL the landlord & ask why! In doing so, I find that he is going through a life changing event and needs his home for his daughter and self.  Will give us excellent reference! Next, call my friend who has much expertise in homes and she directs me to the paths needed to proceed. It was her knowledge and guidance that opened the path to our new home.  I reached out for help to my friends who would give me personal references.  These steps of action began to make moving seem less fearful.  Maybe we would be able to do this and quickly before school started.  A little hope was seeping into my soul, as I looked at things for a solution with a positive attitude.

I am pleased to say that by August 6th we had signed a new lease.  The home is much newer, cleaner, a larger kitchen and the children have more space.  My new office for Virtual Assistance by Anita is fabulous!  I have a window!  The neighborhood is fabulous and the kids are still in the same schools! Wow! Even more important to my husband and I is that we have more hope for the future than ever before!

'Our old home'

A note:  My family & I are exhausted.  It is hard work moving; emotionally and physically.  The hours required to actually move and clean the old house; prepare it to give back to landlord, were much more than expected.  My wonderful friend, who is a Realtor, told me recently “Moving is the third largest stress in your life.” – Wow – I would certainly agree, after had just done it.  Now, my business will need a little extra help to get back on track – once again – I have asked for help!  A new young, fresh face will be added to our team to help us back onto a solid track from missing hours to move and internet service, phone service.  This young lady is an intern – more later on that!

It is my great joy to report that my clients are some of the most understanding and caring folks!  Many reached out to me – asking how they could help me! – and here, I was just worried that I might not be able to supply our usual high level of service to them.

Many thanks to all of you who reached out to help me and give my family this new, beautiful home!  We so appreciate you!

The lesson:  Once I embraced the changed, enlisted a little help and found my positive attitude, the world was good!  In the end, this change has been one with many new and better opportunities for my business and my family.  The lesson is to: Be Positive!  🙂