Leveraging Your LinkedIn Account

Do YOU want to learn tips on how to use your LinkedIn account?

Did you know? LinkedIn has recently enhanced their platform.

Attend this workshop at the beautiful Smartly Spaced offices and these are a few of the items we will discuss to assist you!

  • Events – Using LinkedIn to promote your events
  • Groups – Ways to locate groups in your area and online
  • Wording – Summary, Title and Body of Profile – key words

For details on this June 16th class or to RSVP click here.

Happy New Year – 2014 is here!

Hello All, And Happy Happy New Year to YOU! 2014 is here and has arrived for today is January 1st! Woo Hoo!

I see from many of our friends and supporters posts in social media sites like Facebook and LinkedIn that there are going to be many wonderful, positive things to come for us! There seems to be a growing consensus that 2014 is going to be filled with goodness! I concur! 🙂

In addition, my team and I at Virtual Assistance by Anita celebrate 5 years in business and we are so excited to enter into the New Year! We have many new tools to help our clients and are beginning new ways to help us reach more of those folks who need our assistance with social media, websites or email marketing.thank you dranonfly

We extend our thanks to each you who have supported us at Virtual Assistance by Anita through the journey of the past five years. We know that our successes are directly related to you and we appreciate each and every one of you!

Wishes to all for a beautiful year in 2014 that brings what it is that you are wishing for in your life and business!

Creating Engaging Social Media Content

social-mediaHow many times do you return to the same Facebook Page or visit the same Company Profile at LinkedIn? Why? Is it because they are offering something engaging that you want to learn more about? Is it because the content they post is consistent and you can depend on it to be similar posts each time you return? Most of us return because, honestly, it has something for us!

To create content at social media which will bring them back wanting more and more of the same, I usually teach my team over months how to do this and work with clients over a longer period of time.  BUT, never fear, I am going to share a few tips with you which I usually give in my one hour workshops about content for social media!

Here’s a quick way to think of it – Give them what they want to hear – what helps them to solve a problem or just brings a smile to their face. The 4 E’s of social media content: Entertain, Enlighten, Educate and Engage others with your content.

First you have to stop and ask yourself who is it that you are trying to reach on your Facebook Page, Twitter, LinkedIn or You Tube? As then you may be able to identify ways to offer content to engage them. An example – If you are a Realtor and you sell homes in the Columbia, Maryland area then offering information and help on schools in Howard County would appeal to someone who is following you on social media platforms and looking for a home. This is a way to Educate others. You can also do this by using your own area of expertise and offering tidbits of help to others.

Social Media by it’s very nature is a place where people want to be entertained. Put into your content entertaining and amusing photos, videos or quotes will help put a smile on the reader’s face and help them to remember you.

Engaging folks at Twitter, LinkedIn, Facebook or any type of online forum may be done with questions. By asking, simply “What do you do to market your business.”, my Facebook Page gets many comments. The form of the question can be about an upcoming sports event, what they are looking for in your product or service, or simply a holiday tradition. Once you get them commenting on content, it will be easier to bring them back to you when they are ready to purchase your product or service. Contests can do this also or the “Tip of the Day” concept.

Enlighten is the fourth “E” in creating social media content that I teach in classes and usually this word gets a few snickers. As the question comes to mind, HOW do you enlighten someone? Well, with an inspiring or motivating quote, video or photo. Enlightenment could be sharing an article or blog about some positive event happening in your community. There is plenty of bad news in the world, give out something enlightening in your social media as it will set you apart from others.

These are ideas for creating content that will engage others on Facebook, Twitter, LinkedIn and other social media sites. Here’s hoping these tips help set your business apart from others!

Is your content embracing others?

Recently, my team and I have been giving social media workshops. We often get asked some form of this question – What should we use for content? What should we post?

I have an infinite number of suggestions on this subject, but what I try to communicate to folks is to use content that is going to be what people who are following your content will want.  How do you know what they want?  Have you asked them lately?

Are you offering tidbits of info to help others from your area of expertise? Do you post inspiring, motivating, uplifting or helpful content? Are you giving articles which you are interested in reading? Are you asking questions? How about discussing community fundraisers, bringing awareness to non-profits in need or just sharing a funny video?

These are quite a few questions and when I ask my clients these and more questions – sometimes they feel overwhelmed, but you must have a plan; a goal.

Your audience is craving your attention – what are you giving them? Is it content that will embrace them? Will it make them remember you? Are you truly portraying who you are?

Carefully proofread your words; sometimes it seems like the best idea in the world to share when you feel down or when your world has received something great but how are you wording it? Do you appear to be a Me Monster? Are you going to want to remove this from your Facebook Timeline in a month, a year or more? A good indicator that maybe, this is not the best content.

Remember – Embrace your audience – give them what you like to see in your News Feed! Spread the positive, give information, share educational data and generally, help others with your social media and you will embrace others!

Branding – in social media, really?

This is just me thinking out loud again, but really – I keep hearing and reading all these articles about branding your business on social media.  Branding seems like a cold, withdrawn word.  It reminds me of branding cattle; I suppose as I grew up on farms and watching westerns.  LOL.

But, branding as a tool to use in social media seems kind of out there to me as I always look at social media as a way to build and strengthen relationships.

But, then I Googled the word branding and here is what I received in search which makes me a much happier camper!

One – Branding for social media means helping people remember your reputation, value and promises.  For instance, I promise to make your social media fly to new heights using social media by creating personalized profiles which use custom details to set your business aside from others.  I love dragonflies, so I help you fly!

Two – Branding in social media sites like Facebook, Twitter, Linked In and You Tube means creating an emotional connection.  Yes, emotional connection.  Let’s think about this for a moment using a name brand we all recognize  – how about Pepsi and Coke?  I interviewed 6 people and asked which they preferred.  Which ever it was, they had an emotional connection with it.  For instance, I love Pepsi, and first drank it with my grandmom and so there it is – an emotional connection.  This is what folks need to have with your business as they will then remember you and give you referrals to others!

Three – Branding is one of your greatest assets in social media marketing.  By creating a presence in folks minds through valuable posts, interactions and frequent contact, you are obtaining an intangible and very valuable asset for your business.

Branding through social media is sort of like branding a cow, but a lot less painful with a bunch more relationship building!

Wishing everyone a most joyful and safe July 4th holiday! 🙂

 

How to be in Two Places at One Time

Okay, how do you manage to be in two places at one time?  Sometimes as a virtual assistant people ask me how do I manage to get so much done.  It seems I’m on the computer a ton of hours and yet, I do make meetings and do some networking, have a family and love to volunteer my time to help others.  How do I manage?  Well, sometimes, I don’t.   But, to help with social  media – one way to give the appearance of being in two places at the same time is to use  a scheduling tool.  dragonfly blue green

There are Free services like Social Oomph and Hoot Suite where you can schedule your posts and content to your social media sites.  This will give you an ability to do all your posts at one time of the day, week or month.  You then tell the scheduling tool when to post and it does it automatically for you.  This is how a very good friend of mine has 7 to 10 posts a day and yet is always meeting people!

The two I’ve listed above are just a few of these types of services out there.  TweetDeck and many others are available through Twitter and there are many more out there.  I especially like Hoot Suite and Social Oomph but for different reasons.   I really love Hoot Suite for posting and content.  I can administer many fan pages for Facebook and various Twitter accounts besides my own from this great site.  Hoot Suite is user friendly for the most part, as it does take a bit of learning to set up. 🙂  Sometimes it has some issues actually feeding but about 90% of the time I am very happy!  I like Social Oomph because it has a few unique and helpful other tools.  For instance, I can use Social oomph to automatically follow those who follow me on Twitter.  Although sometimes you have to glean those out which are not a ‘good fit’, this seems to work for me to auto follow others!

So this is how I am at a network event and yet, posting for 10 clients and myself at Facebook and Twitter and Linked In!

Shhh – don’t tell my secret to anyone of how to be in 2 places at 1 time!  LOL! 🙂